They look for you and find very little
The business name, a phone number and a photo from a few years ago. Someone searching wants to know whether you do what they need, what it costs and when they can drop by. If they cannot find that, they try the next one.
The search ends somewhere else
Appointments only happen by phone
The fitting, the consultation, the collection: all arranged by calling, and they call while you are at the counter with another customer. Someone who cannot reach you the first time often does not try again.
A missed call does not call back
Whoever bought once disappears
You know who they are, you remember what they took, but it all lives in your head or in a notebook. When the moment to get back in touch comes, that moment simply passes.
The customer was already there